Shopping small for the holidays boasts other advantages, too. Shoppers can receive more personalized service and experience smaller crowds. Many small businesses also entice customers with exclusive discounts, promotions or freebies on Small Business Saturday — so saving money is still on the table.
4. You can find unique gifts
Shop at Target, Walmart or Best Buy and you’ll find little variation among their product selection.
“If you go to a big brand store, you can find that [inventory] in a thousand stores. But if you go to a small, locally owned business, you can find something very special and very unique for the holiday season,” Durbha says.
Maybe that’s handcrafted jewelry, a print made by a local artist, a vintage record player or a gift card for the best bakery in town. See what interesting, rare or one-of-a-kind gifts you can discover on Small Businesses Saturday.
Check your favorite local retailers’ websites and social media pages for store offerings, hours and event announcements in the days leading up to Small Business Saturday. You can also find participating businesses online using the American Express Shop Small map or by exploring hashtags like #shopsmall and #SmallBusinessSaturday.